1 min read

business

Dirtbags can't sell

The best salespeople have a strange defect: they are incapable of lying. No Dirtbags allowed.

Most people think that sales is about persuasion. It's not. Successful sales is the practice of radical empathy.

And empathy starts with a simple question: Who sets your soul on fire?

Listen. Empathize. Keep going until it hurts. Surrender your own perspective and pre-conceived notions. Embody this other person and comprehend their feelings, thoughts, problems, and what they need. Stop talking. Was that interruption in service to them?

If your solution is the best in the world, you should be excited to lend a hand and alleviate their pain! Transcend from a "salesperson" to an ally.

Keep going until you find your people. The recognition will be instant. You'll outsell every Dirtbag out there. But first, you have to become a terrible liar.

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Myles Marino

Partner at Third South Capital, where we cultivate, build, and buy software.

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